Today I’d like to share some methods I’ve implemented over the past few years, to keep a growing number of Photoshop and associated project files well organized and easily accessible to myself and others. As a web designer, you may be dealing with multiple versions of multiple concepts for given client projects. Not only that, but you may be dealing with many clients, and thus, many files that build up over a long period of time. Often, you’ll need to go back and access older files to updated them or borrow from them. If you’re a smart designer, you’ll recycle / modify to save time. There’s no reason to re-invent the wheel every time. Having an organized file structure not only allows you unfettered easy access to the brilliant template library that is your past work, but also allows you fellow designers and developers to jump in or take over as needed when working on teams.
If you have been following the SIPP Index at all, you would notice that Rick Santorum has been at the bottom of the Index since its inception. If you haven’t been following the SIPP Index, you should.
When internet call tracking was introduced years back, it helped online marketers (like us!) fill in the gaps of their lead monitoring and analyzing capabilities. We gained access to actually phone call performance by search engine, ad type, and even keyword. This really took online marketing to the next level. Unfortunately, call tracking is generally a paid service. I’d like to show you a unique way to incorporate call tracking (to a degree) without the added cost.
Over the past few months we have systematically reviewed a number of areas that individually and collectively affect the performance of a website. It really doesn’t matter if you are doing ecommerce or trying to generate leads or sell services…the concepts apply to attracting, retaining and converting web visitors based on your specific goals. The areas we have covered include:
Search Engine Optimization Paid Search Marketing Social Media Viral Marketing Web Analytics Competitive Analysis Blogs Email Marketing
Happy Valentine’s Day! Here at Spartan Internet we have decided to share the love and tell you 14 awesome (and fun reasons) to love SEO!
You’ll sell more stuff – The more people are aware of your company the more people will buy. It’s a fact that people like brands they recognize and trust.
It rewards you for developing and distributing good content – You won’t rank high on a search engine result page if you have terrible content with good reason. Poor content doesn’t deserve a great position, so update you content and make sure it reflects your site positively. Don’t bog it down with keywords just to improve your SEO. That will drive your bounce rate through the roof.
The SIPP tracks a lot of data behind the scenes, but these guys running for the Republican nomination are people too, so take some time after checking out this weeks SIPP to learn a bit more about the candidates. Some of it may surprise you!
You’ve been told a thousand times, social media is an incredible tool that is slowly becoming a must have. Everyone knows the standard Facebook, Twitter and LinkedIn, but there are three new, unconventional, social media tools that can really help skyrocket your business.
Blasphemy! Why would I stop checking my search positioning? How will I know if I’m doing well?! I’m not trying to shoot myself in the foot here, but rank checking can be one of the biggest wastes of time/headaches. Sure, it’s a good benchmark, but it’s not necessarily reflective of good performance.
In a fast paced environment, every second counts. Besides a well organized file, what better way to speed up your work flow than to employ a few time saving principals, in the form of key commands in Photoshop! What may save you 5 seconds per action, will add up to hours of time saving. Think of a key command like a coupon, it takes a little off, but a lot of little cuts can really add up.
Traffic to mobile websites grew 600% in 2010 after tripling between 2009 and 2010 1. Widespread access to websites through mobile devices is something that designers, developers and business owners alike are learning to commandeer to their best advantage.