If I haven’t made the benefits of Google AdWords clear over the past several months, then I haven’t been doing my job very well. But sometimes, despite its obvious advantages, you can’t find the time/resources to make it happen. I’m going to offer up a few tips to make campaign management a little simpler for those of you with limited time and resources.

Bad content makes for a bad website. But bad content isn’t just poorly written business jargon or keyword stuffed content blocks. Sometimes bad content is completely unintentional and is only perceived as bad by search engines. Since search likely makes up 60%+ of your traffic, you can’t afford to have robots dislike your content.

That wily search monster is at it again. Back in October, they downgraded search referral data capabilities by making logged in keyword traffic ‘not provided’. Then, two months back, they updated the algorithm to strike down black hat SEO evil-doers. Google’s latest update expands the reach of phrase and exact match keywords making them not-so-exact. What does this mean for you? Surprisingly, a little bit of good mixed with only a tiny bit of bad (potentially).

What’s the first thing that comes to mind when you think of on-page optimization? I need title tags that include my value keywords. My content should accurately reflect the keywords I’m targeting. I need to make effective use of my H1 tags and optimize my information architecture to facilitate search indexation. While this is all true, there is another component of on-page optimization that goes well beyond the search experience – the user experience.