It’s been a busy few weeks in the world of internet marketing. Here’s a look at what’s happening on Instagram, YouTube, and AdWords as well as some tips for how you can integrate these changes into your overall SEO and paid search marketing strategy.

As a search marketer, you’re probably dreaming of the day when your most valuable keywords finally reach number 1 in Google organic results. Not only will you get more traffic, but you won’t have to keep spending money on those keywords in paid search, right? Wrong! Well, wrong according to Google’s most recent study on the “Impact of Organic Ranking on Ad Click Incrementality”.

When you’re first launching an ecommerce website, there are a few absolutes. Your website should be secure, easy to shop, and able to fulfill orders. Aside from the technical architecture of the website, you should also have a few essential marketing elements in place.

So after reading my last blog post, you may have decided that Facebook advertising is in fact a perfect fit for you and your business. The precise targeting options and low cost make Facebook a great option for paid online marketing.

After setting up your campaign, you must be aware of one of largest factors that will determine whether or not your campaign is successful….the ads themselves. Below you will find five useful tips for creating successful Facebook ads.