It’s a requisite of success online. Research has proven that 80 percent of today’s marketing begins with online searches. In some categories (especially high-cost and durable B2B goods) that number climbs even higher, encroaching on 100 percent.

80 percent of today’s marketing begins with online searches.

Any website that can’t be found on the front page of an organic search is essentially squandering their online marketing potential. Simply put, this is because consumers can’t buy something they don’t know about. At this point, it becomes not just a business or marketing issue, but a survival issue.

And even if your site’s positioning is solidly in the first fold, it won’t remain there without tireless maintenance, testing and optimization. SEO works a lot like physical fitness. It’s much harder to get into shape, but once you’ve attained your goal, it’s much easier to maintain that level of fitness. A word of caution, though; if you quit, you can quickly lose the beneficial effects of months or even years of effort. Also like exercise is more beneficial with a good diet SEO is always better paired with pay-per-click marketing.

Our SEO consultants work to optimize the position of our clients’ websites in all major search engines. We combine internet strategy consulting and technical approaches by focusing on keyword selection, website copy modifications, tagging, linking and a host of high-value, technical implementations. Examples of these steps include:

• Reorganizing the navigation and information structure on your site
• Modifying the code of your site to attain better search engine placement
• Determining key search phrases and words people can use to find your brand
• Analyzing your competitor’s sites, based on organic searches for specific keywords
• Examining content layers and internal structure in order to enhance the likelihood of being indexed and, therefore, raising the overall position of page on your site
• Developing back-end linking with credible, industry-related web resources
• Driving traffic to your site with offline marketing materials
• Conducting monthly audits including performance summaries, observations and recommendations for the following 30 days

Much has been discussed about marketing accountability. Moving from a cost-based worldview of marketing, to one that’s investment oriented. At Spartan Internet, these notions have been part of our culture for the past 14 years whether it is in the form of viral marketing consulting, social media consulting or email marketing consulting. And as we move to even greater complexity and informational feedback with online marketing, we’ve found our commitment to measurement is a distinction our clients greatly appreciate.