There's an adage which says, "If you have to tell people that you’re funny, then you’re probably not."
The same is true with your brand. If you have to tell people your brand is authentic, then it probably isn’t. But if someone says something about you (say, an influential online brand advocate or blogger), you then have the basis for converting the hearts and minds of not only prospects, but those who are brand skeptics or agnostics as well.
Social media is a global platform that connects millions of people.
For hundreds of years, this type of one-to-one marketing was called word-of-mouth advertising. It worked a hundred years ago and it works now.
Through social media marketing, you’re given a global platform that connects millions of people. It allows them to find out for themselves what other consumers, like them, think. You see brand-advocates’ passion for your brand and gain an understanding of why the brand-advocate feels that way. Lastly, consumers use social media to see testimonials about how you’d be able to help them or their organization.
Approach
There’s no denying that working with social media takes time; both to develop content, and to respond to what’s happening in cyberspace. Our social business consulting staff works carefully with you to determine your expectations, requirements, comfort level and time commitment to social media.
Next, we’ll help you prioritize your target audiences and their level of participation on various social media platforms or viral marketing outlets. By agreeing on the right targets, the best social media venues on which to reach them, and the time commitment you’re able to make, we will customize a plan that determines not only your levels of success but how much hands-on assistance you’ll need in order to attain the highest ROI according to key performance indicators.
At Spartan Internet, we’re able to take on as much of your social media workload as you’re comfortable with. One service we strongly recommend for clients using social media is our Monthly Acceleration Program (MAP). Armed with monthly performance feedback and insights, you’ll have the information needed to maximize your investment in social media.
The truth is that if you’re not engaged in social media then you’re squandering one of the best business acceleration strategies you have available to you. And if you’re uncomfortable with these newer media strategies, Spartan Internet is the perfect partner to begin working hand-in-hand with immediately.
