Micro Essential Laboratory, Inc., is a New York City-based global leader in pH testing products manufacturing. With 75 years of experience, Micro Essential’s products set the industry standard for quality, accuracy and reliability.

After dabbling in e-commerce for some time, Micro Essential Labs realized they needed a new, world-class e-commerce platform to effectively compete for sales on a global basis. MEL hired Spartan Internet to plan, build and implement a new website, literally from the ground up.

Spartan Internet led the strategic planning process for this new e-commerce site, which included exploration of the lifecycles of their online business and their customers. In addition to strategic planning, Spartan Internet acted as the lead technical project manager, coordinating the implementation process with multiple external vendors and the client.

Since the launch of this successful e-commerce site, Spartan Internet continues to provide ongoing online marketing and site improvement support to Micro Essential Labs.

Today, Spartan Internet focuses on search engine optimization, pay-per-click (PPC) ad campaign management, email and viral marketing for MEL. Key outcomes include:

• 400% increase in PPC conversions since their campaign was launched in 2007.
• Organic optimization of over 70 SEO keywords, which resulted in an increase of over 1500 visits per month to their website.
• Creation and optimization of highly targeted email campaigns, focused on increasing customer loyalty and up-selling opportunities.
• Development of an online distributer application form that has produced an additional 20 qualified inquires.

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