Piedmont Natural Gas is the provider of natural gas to more than 1 million residential and business customers in North Carolina, Tennessee and South Carolina. Piedmont had a poorly designed site that was not using valuable space to its full potential. While the home page featured an interactive setup, no other page had any visual imagery. Subpages had white backgrounds and large text blocks which decreased its visual appeal.

We developed a business strategy for Piedmont that redesigned their homepage layout to capture new visitors. It is easy to absorb and encourages exploration of the rest of the site. With dynamic content management, Piedmont’s new site would be more optimized for SEO purposes.

View Site