Building a working website versus building a website that works are two very different things.
Marketing through your website is as much quantitative as it is qualitative. As your website becomes an integral part of your marketing strategy, it is crucial that you have metrics in place to measure its effectiveness.
So you received 10 leads from your website’s contact form last month. You might consider this to be a strong number of conversions. Maybe it even eclipses your predictions. But what if 10,000 people visited that contact form? That conversion rate is not very strong, and this data shows a veritable chink in your armor.
Approach
Our team of consultants looks at metrics, like the one from the above example, and determines necessary actions to improve performance. We perform thorough quantitative and qualitative analyses of your website and determine paths visitors are taking to get desired outcomes. To gain an understanding of your visitor behavior, we analyze the following:
- Path Analysis
- Scenario Analysis
- Link Analysis
Our strategic analysis goes far beyond how many visits or page views your website receives. We take a detailed approach to uncover and answer key questions aimed at improving performance:
- Where do visitors originate from?
- How do certain entrance points affect the way visitors navigate the site?
- How many steps do visitors take reach your goal pages/actions?
- Which pages are causing frequent website abandons?
By answering these and similar questions, we are able to recommend changes that positively impact navigation, usability, content, messaging, and ultimately your return on investment.
